Released on = September 7, 2006, 6:37 pm

Press Release Author = Cpxclick.com

Industry = Internet & Online

Press Release Summary = In this article, you\'ll find many tools that any webmaster
can use to monitor your site\'s search engine position, and use to increase the
visibility of your site in major search engines like Google, Yahoo and MSN.

Press Release Body = URL Trends

Most of the coverage I\'ve seen focuses on the ability of UrlTrends to allow you to
\"View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming
Links\".

And that\'s a great thing, to be able to see all of that from one place. But one
great thing missed about this tool are that you can subscribe to changes to the
results via RSS -hands off monitoring of your site.

Fagan Finder\'s URL Info

This online gadget is like the Swiss Army knife of site information, giving you
one-page access to dozens of pertinent check-ups. But monitoring relevant search
engine information like your backlinks, or the cached pages in a search engine are
just the tip of the iceberg.

You can use URL Info to chëck that your HTML code is validated, translate your page,
and if you\'re a blogger, discover where your site is mentioned in the blogosphere.

Spannerwork\'s Spider Simulator

Ever wondered what your site looks like to the search engine spiders that crawl the
web, looking for information to include in their databases? Go to this page to see
what information is seen by the spider and what it skips over.

Spannerworks.com can also help you figure out how to troubleshoot content that seems
like it should show up to a spider but doesn\'t, with its HTTP viewer. They also have
a tool that will analyze your keyword density.

GoRank.com\'s Top Ten Comparison

If you\'ve been banging your head against the wall in an attempt to figure out why
you haven\'t hit the top ten results in Google, GoRank.com has a page that can give
you important clues to help you figure it out. One of my favorites, the Top Ten
comparison report, will scrub the raw data of the top ranking results for a given
keyword.

In studying the results, you may find it easier to understand where your own
optimization efforts are going wrong. Don\'t forget to stop by Google for your API
key at http://www.google.com/api as you\'ll need it to create your frëe account.

Search Guild\'s Keyword Difficulty Checker

This one\'s an old favorite of mine. When you find what you may think is an ideal
keyword, before you start tweaking your pages, it\'s a good idea to run it through
this tester. Using the Google API, it analyzes whether or not a given phrase will be
worth your efforts.

Using Your Google Site Information Page

I\'ve covered this in an earlier article, but just in case you missed it, we\'ll go
over it again briefly hëre. (If you need more help following along, you can listen
to one of my recent podcasts for a convenient audio walkthrough.)

Open up your browser and go to Google\'s home page. Type in
info:yoursitenameandsuffix. So if your site was ExactSeek.com you\'d type
info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which
pages have been indexed by Google\'s search engine spider.

This search will tell you pages that Google considers similar to yours. It will also
show sites that it considered linked to you, and show sites that carry your full
url, hyperlinked or not. It\'s not 100% accurate as far as telling you all the sites
that are linked back to yours, but what you can learn from this is which backlinks
matter.

From hëre you can also see the last day Google spidered your home page.

To see this in action, clïck on the first group of information links, \"Show Google\'s
cache of yoursitename.com\" If you look next to the word \"cached\" on the first line,
the date is expressed also.

Sometimes it seems that the cached time for yoursitename.com and
www.yoursitename.com are different, so be sure and chëck both.

Finding Information About Your Site In Yahoo

This document will tell you how to find out what sites are linking to you, give you
the results for how many pages of your site are in Yahoo, and more. Once you get to
the results page, you\'ll be able to view your cached pages, etc.

Discovering Your Site\'s Status on MSN

As the page in the help section states, you can use site:www.yoursitehere.com to
find out if a document at your site has been indexed. The results page will also
give you the date of last caching.

Google Rankings

You\'ll need a frëe Google API key for this one, and this site has the direct link
telling you where to get one. You\'ll have to enter this key in order to query the
site for information on Google.

With Google Rankings, you\'ll be able to see where you rank within the top 40-1000
results in Google for a given keyword. I recently noticed that it also displays
results for MSN and Yahoo, with links to each search engine.

They also have some other tools that will track your keywords over time, as well as
one they call the \"Ultimate SEO Tool\" that will measure your site\'s keyword density.


You\'ll already have to be well-versed in how to find good keywords to plug into the
tool, but once you have that nailed, it\'s pretty reliable in telling you whether
it\'s worth your time to target that phrase. If you use flash on your site, chëck out
the flash viewer on their utilities page as well.

The following tools are for monitoring your search results in the three major search
engines. It isn\'t an all-inclusive list, but rather a highlight of some of the tools
you can use. (I\'ll point you to one of the master lists when we get into more
general tools in part three.)

Google Backlinks Checker

LilEngine.com\'s Backlink Checker will measure the number of links you have pointing
back to your site against competing sites. Handy if you just want a quick comparison
of how many links you have versus others, though how much getting more links back
will help varies, depending on other factors.

Yahoo Search Rankings

From the same folks who brought you Google Rankings, using Yahoo Search Rankings,
you\'ll be able to see where you rank within the top 1000 results in Yahoo for a
given keyword. If you just want to see your Yahoo rankings, it\'s quite helpful.

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